Behind Robert Kraft’s Blue Square Super Bowl Ad with Org President Adam Katz | Fighting Jewish Hate

Robert Kraft’s Super Bowl ad sparked a national conversation about Jewish hate and antisemitism. In this emergency episode of Being Jewish with Jonah Platt, we go straight to the source with Adam Katz, President of the Blue Square Alliance Against Hate. We reveal the data-driven strategy behind the $15 million campaign, including why they targeted Gen Z and the "unengaged" 140 million Americans who are behaviorally apathetic toward anti-Jewish hate. In this episode, you will learn: - The "Sticky Note" Goal: Why the Blue Square Alliance chose the Super Bowl to reach behaviorally apathetic Americans. - Gen Z Trends: Why younger generations are 3x more likely to witness antisemitism but 2x more likely to say it’s not a problem. - The $15M Breakdown: How the investment is distributed across digital streaming, social media, and the Winter Olympics to tailor messages to specific households. - Community Feedback: Adam Katz responds to Jewish community critiques regarding the choice of - "Dirty Jew" imagery versus anti-Zionist rhetoric. - Data & Testing: The rigorous focus group process used to ensure the ad increased concern and inclination to act against hate. Follow and get involved with the Blue Square Alliance Against Hate - On Youtube - https://www.youtube.com/@bsqaorg On Instagram - https://www.instagram.com/StandUpToJewishHate Online - https://www.bluesquarealliance.org/ 00:00 - Robert Kraft's Super Bowl Ad 04:53 - Reaching the Unengaged Audience 05:25 - $15 Million Campaign Strategy 07:01 - Testing and Creative Process 08:38 - Jewish Hate vs. Antisemitism Terminology 10:01 - Jewish Community Reactions and Critiques 13:00 - Addressing Anti-Zionist Sentiment 16:15 - Why Allyship Matters 19:30 - Impact of the "Blue Square" 23:45 - Empowering the Silent Majority 28:10 - Measuring Success and Effectiveness 32:50 - Future of the Alliance 36:18 - Closing and How to Help #Antisemitism #SuperBowlAd #RobertKraft #StandUpToJewishHate #JonahPlatt #BeingJewish #JewishCommunity #GenZ #StopHate #BlueSquareAlliance